According to Trading Economics, the U.S. Federal Reserve reported that Florida's rental vacancy rate was 10% in January 2024.
The number of empty rentals, especially in Lakeland, FL, continues to increase. So, smart property marketing has never mattered more. It'll help you stand out in the competitive Lakeland rental market.
Turn your property into a must-see destination for Lakeland, FL, renters with our expert real estate marketing tips.
Optimize Rental Listings
NAA reports that about 98% of prospective renters utilize online resources when searching for rental apartments. This shows the need to make your property more appealing on various online rental platforms.
Listing your property online is key to reaching a broader audience. It'll assist in attracting tenants from all parts of Lakeland, FL.
Post quality photos of your property on the right online platforms. Your property's interior and exterior images should be well-lit and professional.
Don't forget to write a compelling description of your rental property. Highlight key features like:
- Nearby amenities
- Spacious living room and kitchen
- Updated appliances
- Property basics like lease terms
- Utilities and services
- Pet policy
Provide accurate information about your property. It'll help attract the right tenants and build trust.
Leverage Social Media Platforms
Social media marketing is a cost-effective option for marketing your rental investment. It'll help create a visual appeal for your rental property. You can showcase virtual tours and quality images of your property on social media.
Social media platforms allow you to interact with prospective tenants. You can ask questions and respond to all rental inquiries.
Interactions with prospective renters can enlighten you about their:
- Employment and income status
- Responsiveness or communication style
- Seriousness about renting
- General demeanor
You can use this information during the screening process. Using social media properly allows you to attract reputable tenants right from the start.
Offer Competitive Rental Rates
Your rental pricing strategy can attract or discourage potential tenants. It can influence how renters perceive your property.
A fair pricing strategy reflects value. It shows professionalism, helping grab the target audience's attention.
Low rental rates may raise questions about your unit's condition. High pricing may suggest luxurious amenities, safety, and an ambiance location.
A property management company like Archer Crown can help price your rental property correctly. We'll research the Lakeland rental market to determine appropriate rates. A property manager may adjust your investment's rental rates based on demand by Florida renters.
Update Your Property
A well-maintained property promotes tenants' comfort and safety. Updating your property will enhance its curb appeal. This may help create a sense of urgency.
Prospective tenants will imagine themselves living in it. Repairs and maintenance make it easy to showcase your rental unit on various marketing platforms.
Updates for rental properties include:
- Plumbing repairs
- HVAC system repairs
- Electrical repairs
- Lighting improvement
- Roofing and foundation repairs
- Mold and mildew removal
Rental Property Marketing: Attracting Quality Tenants in Lakeland, FL
Rental property marketing may be overwhelming if you're busy. That's why Archer Crown Property Management is here to help. With over 40 years of property management experience, we can market your investment property and derive the maximum return.
We offer complete property management and tenant placement services for apartments, single-family homes, condos, and townhomes. Call us today and let us help grow your rental investment.
